Amazon Air`s Launch in India: Will it Shake-Up the Indian E-commerce Space?

Case Code: BSTR657
Case Length: 8 Pages
Period: 2022-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Amazon.com, Inc.
Industry : Retailing
Countries : India
Themes: Service Operations, E-Business Strategy, E-Business Operations,Competitive Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Amazon’s Air Cargo Network Takes off

In 2016, Amazon Air was launched as ‘Amazon Prime Air’ in the US with over 36 Boeing freighter planes. Its primary function was to transport Amazon Prime packages from distant fulfillment centers that were beyond Amazon’s local ground line haul network for a specific area. The service was tested in Europe as well. In December 2017, the company announced the cargo network’s rebranding as Amazon Air to evade confusion with the Amazon Prime Air Drone delivery service..

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